Marks & Spencer introduced underwear with the "Kim Kardashian butt" effect

Marks & Spencer (M&S) presented underwear with the "Kim Kardashian butt" effect. A large retailer has introduced panties with an insert for a price of 15 pounds (7,700 AMD), which enlarges the butt.

The M&S representative informed that the company was inspired to create them after the demand of buyers who want to have a more pronounced silhouette.

The shorts reflect the growing trend of traditional items and interventions that emphasize, for example, the shape of Kim Kardashian's butt.

Ten years ago, Kardashian appeared on the cover of Paper magazine with a glass of champagne, a respectable butt and the hashtag #BreakTheInternet in the background. The image has done just that, generating countless memes and extensive coverage on television and in newspapers. Paper magazine's website accounted for 1 percent of all internet traffic in the US that day.

Ten years later, the "Kim effect" is still in demand, noted The Guardian.

Brazilian butt lift (BBL) is a surgical procedure in which fat is removed from different parts of the body and injected into the buttocks, it is the fastest growing procedure in the world. 2023 The British Association of Aesthetic Plastic Surgeons has announced that the prevalence of BBL has increased by 20 percent compared to last year. And this despite the fact that it is the most dangerous cosmetic intervention in the world. One in 3,000 BBLs results in death.

Kardashian's own underwear line, Skims, includes a pair of "butt-highlighting shorts" that are "specially designed to lift and accentuate your butt."